After the backlash on social media, McEvoy and Tower Jewellers apologized, and McEvoy deleted her Facebook account.
They tapped into a market of very young people who desperately want to be influencers.
Their videos initially showed them lip-syncing to songs, although they suffered from some copyright takedowns.
Though, his content has sparked some controversy.
Like Nastya Source: The girl behind the popular Like Nastya YouTube channel is Anastasia Radzinskaya.
Before starting Luisito Comunica, he had two other failed YouTube channels and also joined the YouTube team, NoMeRevientes.